FARROW & BALL
TROMPE L’OEIL MURALS
“To mark the launch of Farrow & Ball’s 12 new colours, we created a series of hand-painted, anamorphic, trompe l’oeil murals that turned the streets of London (and a billboard in LA) into joyful expressions of craft and creativity.”
To launch nine brand new colours and three returning favourites, Farrow & Ball wanted something bold, beautiful, and completely handmade.
Something that celebrated their unique commitment to craft, colour, and creativity. Enter JOY! Collective.
We were tasked with creating a striking out-of-home campaign. It had to live on the streets but reflect the same care and artistry that goes into every tin of Farrow & Ball paint. The ask was to showcase 12 colours, honour their heritage, drive footfall, and feel worthy of sharing online. We love a challenge.
Our idea was to create five hyper-real trompe l’oeil murals across London, each one located near a Farrow & Ball showroom. And not just any murals. Each piece began life as a hand-built miniature scene: a domestic shelf, mid-decorating project, scattered with Farrow & Ball paint pots, brushes, books, and the iconic colour card. These tiny still lifes were styled, lit, and photographed from the exact perspective the mural would be seen from. When painted at scale using an anamorphic technique, they snapped into three-dimensional clarity from a single perfect spot.
The walls were all different in shape, size, and surface, so we custom-built every model to the specific dimensions of its future home.
Each set was made using actual Farrow & Ball product, styled for realism, and approved by the client before being transformed into a mural.
The murals were painted by JOY! Collective’s team of photorealistic artists, using Farrow & Ball paint.
Because the colour card had to be faithfully recreated, we used all 132 colours in their current range. Yes, all of them!
The client loved it so much that they asked us to create one for their Los Angeles showroom too. The catch was that it needed to be delivered in just weeks.
Painting on site was not an option, so we painted the mural by hand in our London studio, photographed it in high resolution, and printed it for a 50-foot billboard in California. Still hand-painted. Still full of JOY!
The campaign reached over 818 thousand people organically, received 1.37 million engagements on Pinterest, and drove hundreds of new visitors into Farrow & Ball showrooms who discovered the brand through the murals.
Five murals. Two Continents. 132 colours. One huge love letter to hand-crafted and Farrow & Ball.
